UEM Web Analytics Definitions

bounce rate: the percentage of visits that are to a single page
exit rate: the percentage of visits seeing a page where that page is the final page viewed in the visit. Exit rate is calculated for each and every page, because it is the property of an individual page independent of any other page on the site
page view duration: the time a single page is on the screen, it is measured by difference between the time of the request for that page and the time of the next recorded request. If there is no next recorded request then the viewing time of that instance is not recorded
frequency: how often visitors come to a website in a given time period, calculated by dividing total number of visits by total number of unique visitors
average page depth: the average number of pages that your visitors view during a single session
total visits: the total number of visits in particular time
unique visitors: a unique visitor is an individual user who has accessed the site. It is determined by the IP address of the computer or device. No matter how many visits a visitor makes, if s/he makes the request from the same IP, then only one unique visitor is counted